The Dr. Phillips Center has kicked-off the Frontyard Festival, a series of live entertainment events featuring local artists designed to bring people together to enjoy the arts.
“COVID-19 has created significant challenges for performing arts centers and stages around the world,” said Dr. Phillips Center President and CEO Kathy Ramsberger. “To keep our mission moving forward, our team has come up with a unique way for guests to re-connect and re-engage with one another and enjoy live entertainment and culture again. This big idea is gaining fantastic support by sponsors, partners, and artists.”
The Frontyard Festival transforms the outdoor areas in front of the Dr. Phillips Center’s three front parcels, including the Seneff Arts Plaza, into the region’s most unique, dedicated outdoor entertainment venue that will showcase a diverse mix of music, comedy, films, health and wellness programs, and local community arts performances.
“Fully activating the arts center’s front parcels and Seneff Arts Plaza has always been part of our long-range plan,” said Ramsberger. “We had intended to complete Phase 2—Steinmetz Hall and The Green Room—then turn our attention to conceptualizing how we could transform the plaza into a vibrant, active outdoor space for the arts, entertainment, and wellness.”
In addition to the live entertainment plus health and wellness programs, several local restaurants and popular food trucks will be on-site each day offering seasonal menus, beer, wine, and cocktails for purchase.
Many performances will require the advance purchase of tickets, allowing artists and arts groups to generate much-needed revenue. There are also additional daytime programs showcasing professional musicians at no cost to attend.
“More than anything, we’re excited to produce a platform that will reunite artists and wellness instructors with live audiences,” Ramsberger said.
Health & Safety First
To keep guests properly distanced from one another, the arts center has built 380 elevated seating “pods” inspired by a similar outdoor venue created at the Virgin Money Unity Arena in Newcastle, UK.
Each 5’ x 7’ pod, which can seat up to five guests, has been built using metal scaffolding materials with six feet of space between each pod.
Additional health and safety protocols, developed with guidance from federal, state, and local health authorities and the Dr. Phillips Center’s partner, AdventHealth, include a mask requirement, temperature checks prior to admission, and mobile purchasing options for tickets and Food Trucks.
“Arts and events not only help provide needed jobs and employment for our residents but also food for our souls,” said Orlando Mayor Buddy Dyer. “That’s why we are proud to partner with the Dr. Phillips Center as they create a new outdoor venue in our downtown. The space will help bring our arts back and bring our community safely together to gather, celebrate, relax, and be inspired.”
For more information and to purchase tickets to the Dr. Phillips Center Frontyard Festival, please visit their website.