Hard Rock Hotel at Universal Orlando Unveils
|Memorabilia experts and rock historians have assembled an entirely new collection of some of the greatest music memorabilia this side of the 20th century at the Hard Rock Hotel at Universal Orlando. From The Rolling Stones, Elvis and The Beatles to Rihanna, Lady Gaga and Santana, the dazzling collection is the finale to the hotel’s multi-million dollar renovation, coinciding with the hotel’s 15th anniversary this year.
Recognized for infusing world-class hospitality with music for more than four decades, the global collection of Hard Rock venues applaud music history through the brand’s signature music memorabilia displays adorning wall to wall. With more than 80,000 legendary pieces, Hard Rock is the curator of the world’s most expansive and priceless music memorabilia collection and Hard Rock Hotel at Universal Orlando welcomes guests to enjoy this first-hand music experience.
“As music is a universal language and Hard Rock celebrates music that spans all genres and eras, we wanted the new memorabilia collection to celebrate iconic names in music’s past and present,” says Jerry Fraize, Director of Memorabilia for Hard Rock International.
“The premier display located in the hotel lobby now celebrates the legends of The Beatles and Rolling Stones in an awe-inspiring showcase. Additionally, to enhance the guest experience, we have added QR codes that allow instant access to the history of each piece in this extraordinary collection.”
From the suit John Lennon wore in the Beatles’ classic 1964 film debut, A Hard Day’s Night to a latex gown worn by Lady Gaga, the new collection of memorabilia is Hard Rock’s way of paying homage to the power of music and its impact on culture. Highlights of the new collection also include Keith Richards’ five-string guitar used during the Stones’ Some Girls tour; a jumpsuit worn on stage by Michael Jackson during the Jacksons’ 1984 Victory tour; a dress worn by Carrie Underwood in the video for her 2014 hit “Something in the Water” and a mixer, outfit, cake prop and headphones used on stage by Steve Aoki, among other items.
You can take a closer look at all of the pieces in the hotel’s new collection here.
Hard Rock’s renowned collection got its start innocently enough when a regular patron of the Hard Rock Cafe London handed over his beat-up Fender Lead II guitar as an irreverent gift to the burger joint he loved and suggested it would look nice on the wall. Then, another London guitarist and Hard Rock regular sent the cafe his Gibson Les Paul with a note that read, “Mine’s as good as his any day.” The story would have ended there, if the two guitarists were not named Eric Clapton and Pete Townshend.
Today, Hard Rock has evolved into a brand internationally recognized for world-class entertainment, stylish and contemporary design and unparalleled service. The thread that still unites them all is music. At Universal Orlando Resort, guests of Hard Rock Hotel get to live the rock star lifestyle with an exclusive package of theme park benefits at Universal Studios Florida and Universal’s Islands of Adventure, including free Universal Express Unlimited ride access (theme park admission required) and Early Park Admission. The 650-room hotel, operated by Loews Hotels & Resorts, is located just a short walk, complimentary water taxi or shuttle bus ride from both Universal Orlando Resort theme parks.
For more information or to book a stay at Hard Rock Hotel at Universal Orlando, visit www.hardrockhotelorlando.com.