Full Sail University Partners with Hard Rock International in Support of PINKTOBER
Breast Cancer Awareness Campaign
Full Sail University has partnered with Hard Rock International in support of Hard Rock’s PINKTOBER campaign for breast cancer awareness. Nine female students from Full Sail’s game art and computer animation degree programs created a breast cancer awareness themed mixed media art piece that will be on display at the Hard Rock Cafe at Universal CityWalk in Orlando, Fla., throughout the month of October. The art piece will be auctioned online for charity at a later date.
Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Libby’s Legacy Breast Cancer Foundation and other breast cancer research and awareness organizations.
“We are excited to partner with Full Sail University to support PINKTOBER and breast cancer awareness in such a unique way,” said Jeff Jones, Marketing and Promotions Manager, Hard Rock Cafe and Hard Rock Live Orlando. “This partnership gives students the opportunity to have their artwork — inspired by such a great cause — featured at the Hard Rock Cafe at Universal CityWalk for thousands of people to see throughout the month.”
Through the university’s project-based arts initiative known as The Art of Full Sail, nine female students collaborated over two days utilizing mixed media including paint, acrylic marker and a stylized guitar pick mosaic to produce the art piece. The entire process was documented on video and provides insight into the concept and creation of the one-of-a-kind artwork that was unveiled at Hard Rock’s annual PINKTOBER event featuring rock icon Bret Michaels at the Hard Rock Hotel on Sept. 26. Full Sail Recording Arts graduate Blake James composed and mixed the soundtrack for the video, which can be seen here:
“As a university community, Full Sail is proud to partner with Hard Rock on this incredible project in support of breast cancer awareness month and Hard Rock’s PINKTOBER initiatives,” said Garry Jones, President of Full Sail University. “We are honored and humbled that our students were selected to participate in this opportunity, allowing them to utilize their talents to have a positive impact in the fight against breast cancer.”
About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.
About Full Sail University
Full Sail University is an award-winning educational leader for those pursuing careers in the entertainment and media industry. Founded in 1979, Full Sail has been recognized as one of the Top Five Game Degree Programs by Electronic Gaming Monthly, one of the Best Music Programs by Rolling Stone Magazine, and one of the Best Film Programs by UNleashed Magazine. In 2011, Full Sail received the “21st Century Best Practices in Distance Learning Award” from the United States Distance Learning Association, was named the “School/College of the Year” by the Florida Association of Postsecondary Schools and Colleges, and was recognized as one of the Top 100 Social Media Colleges by Studentadvisor.com.
Full Sail offers on-campus and online Master’s, Bachelor’s, and Associate’s degree programs in areas related to animation, art, business, education, graphic design, film, marketing, web development, music, recording arts, sports, and video games. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Spike Video Game Award nominated and winning projects.