Seminole Hard Rock Pinktober Campaign Kicks Off Soon!

Seminole Hard Rock Recognizes Breast Cancer Survivors

with Premier Sponsorship of Making Strides against Breast Cancer Walk

Seminole Hard Rock Pinktober

Effort is Part of October’s PINKTOBER™ 14th Annual Breast Cancer Research & Awareness Campaign

Dedicated to the fight against breast cancer, Seminole Hard Rock Hotel & Casino Tampa is the premier sponsor of the American Cancer Society’s Making Strides against Breast Cancer walk which takes place on Saturday, October 19, at the Tampa Bay Times Forum.

Team members will also participate in the walk. Hard Rock’s commitment to breast cancer awareness and research continues throughout October with its PINKTOBER™ campaign. This marks the 14th year of Hard Rock International’s support and the sixth year for SHRHC’s efforts.

Monies raised from the non-competitive 5K walk fund groundbreaking research to find, prevent, treat and cure breast cancer; ensure access to mammograms for women who need them; and provide free resources and support to the one in two newly diagnosed women who turn to the Society for help and support, including transportation and lodging during treatment.

Seminole Hard Rock Hotel & Casino Tampa joined the American Cancer Society in 2006 with a team of walkers for the event. Since then, the company has raised more than $50,000 for the American Cancer Society. Last year, the casino was one of the top two fundraising teams and had more than 300 walkers.

“As a global leader in the entertainment industry, we are proud to lend our resources as part of Hard Rock International’s breast cancer research and awareness campaign to educate the local Tampa community about this deadly disease,” said John Fontana, president of Seminole Hard Rock Hotel & Casino Tampa. “Our month-long charitable effort is designed to engage guests, celebrate survivors, raise awareness and drive funds toward research for the advancement of defenses and treatments for breast cancer.”

Through their 2012 PINKTOBER™ efforts, Seminole Hard Rock Hotel & Casino donated nearly $65,000 to help fund research for prevention and a cure for breast cancer. This year, they hope to raise even more funds.

Hard Rock will donate proceeds from the sale of special limited-edition PINKTOBER™ merchandise to The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities worldwide. The special collection items are available October 1 – 31.

The resort will donate 25 percent of the proceeds from its “Get into Bed” PINKTOBER™ “Pink Sheets” guest room bookings to The Breast Cancer Research Foundation®. Guests can request to stay in the limited availability “Pink Sheets” rooms at no additional cost. Guests will also receive a complimentary commemorative Hard Rock pin. The select guestrooms will also be supplied with special collectible PINKTOBER™ bathrobes that can be purchased in the Seminole Hard Rock Retail Store, with a portion of the proceeds donated to The Breast Cancer Research Foundation®.

Additionally, Seminole Hard Rock Hotel & Casino will be donating 100 percent of the retail purchase price of its limited edition collectible PINKTOBER™ Hard Rock pins ($12), and 15 percent of the retail purchase price of its ladies pink T-shirts ($26); pink-hued guitar-embossed “Sleep Like A Rock” bedding sheet sets (queen $95, king $105); pillow cases (queen $50, king $60); scarf ($18); bracelet $(18); and pink robe ($80) to the cause.

To further direct attention to PINKTOBER’s charitable efforts, SHRHC will showcase color-changing lights designed to bathe both the middle of the Seminole Hard Rock Hotel tower sides and the main casino floor in pink hues. Special “Pink-tini” cocktails ($7.25) will be served in the casino’s Center and Lobby bars throughout October with partial proceeds also donated.

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