Cup That Cares Coming To SeaWorld Orlando

Reduce, Reuse, Recycle And…Refill

Cup That Cares

SeaWorld Designs New Conservation Minded Cup

To Interact with Coca-Cola Free Style

Cup That Cares

— Custom Technology Engages Guests on a Personal Level —

 

This penguin-shaped cup may look cute and cuddly, but it has a noble purpose: encourage guests to help the planet, one refill at a time.

In conjunction with SeaWorld® Orlando’s epic new attraction and ride Antarctica: Empire of the Penguin™ opening Memorial Day weekend, SeaWorld has created the Cup That Cares — a new reusable cup program with a twist of technology. The innovative, interactive cup was designed specifically to connect with Coca-Cola Freestyle beverage dispensers in the new realm.

The new Cup That Cares engages guests in a personalized manner to reuse materials and reduce their carbon footprint.  An RFID chip embedded in each Cup That Cares interacts with software at Coca-Cola Freestyle® dispensers to calculate and tell guests how they are being more environmentally responsible by choosing to reuse.

Plus, SeaWorld will donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens® Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world.

How Does It Work?

Technology embedded in the Cup That Cares calculates the amount of CO2 each guest saves from entering the atmosphere when they choose to reuse the cup for refills at Coca-Cola Freestyle machines in Antarctica: Empire of the Penguin. With each refill at the designated machines, exclusive software developed by Coca-Cola and SeaWorld serves up an onscreen message that is customized to that guest’s Cup That Cares history.  The message thanks the guest for choosing to reuse, tracks how many refills the Cup That Cares has been used for, and calculates the running total of CO2 the guest has saved from entering the atmosphere.

Each refill with a reusable cup prevents the emission of approximately 27 grams of CO2.

Birds Of A Feather Conserve Together!

These penguin cups may look cute and cuddly but they have a noble purpose: encourage guests to reuse materials and reduce their carbon footprint. With each purchase of its new Cup That Cares, SeaWorld will donate $1 to the SeaWorld & Busch Gardens Conservation Fund that helps animals around the world.

What Does It Look Like?

There are two options, both available exclusively in the new Antarctica: Empire of the Penguin attraction at SeaWorld Orlando:

  • Cup That Cares souvenir reusable cup – available at the two beverage stations inside the attraction for $9.99 – is adorned with photos of Puck™ and his penguin family. Puck is  the hero penguin character featured throughout the new realm,
  • Create Cup That Cares – Guests may build their own personalized penguin-shaped character cup by choosing from more than 40 accessories such as eyes, hair, glasses, hats, bow tie, necklaces and even miniature Shamu ice cream bars and SeaWorld shopping bags. The Create A Cup That Cares will be sold in the Antarcticagift shop, and includes a free first fill at the nearby Antarctica beverage stations. Create A Cup That Cares experience starts at $15.95 with the option to add accessory items.

Cup That Cares

“Just as penguins do within their colonies, humans also can band together to make a big difference through small actions,” said Dan Brown, Chief Operating Officer of SeaWorld, Discovery Cove and Aquatica Parks. “We see great potential with this new program because it encourages guests to be more aware of their actions – and reduce their carbon footprint — in an easy, fun and innovative way. Each step may be small, but it all adds up when we work together.”

Refills throughout the park for both Cup That Cares options are $.99 each.

PLUS — NEW custom Coca-Cola flavor served up only at Antarctica 

The Cup That Cares concept was developed in partnership with the park’s beverage partner Coca-Cola, whose Coca-Cola Freestyle dispensers offer guests more than 100 different beverage brands.  Also only in Antarctica, Coca-Cola Freestyle will offer an all-new, vanilla-infused choice — South Pole Chill.

Antarctica: Empire of the Penguin:

The biggest expansion in SeaWorld’s history, Antarctica: Empire of the Penguin opens Friday, May 24 and combines a state-of-the-art family adventure ride with up-close encounters with hundreds of penguins – kings, gentoos, Adélies and rockhoppers.

For more information, visit www.SeaWorldOrlando.com

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World Of Chima Opening At LEGOLAND Florida Announced

World Of Chima Opening

Animal Tribes Invade LEGOLAND! World Of Chima Opening Date Announced! 

An army of animal tribes from LEGOLANDFlorida’s newest expansion featuring interactive family fun, The World of Chima presented by Cartoon Network, invaded Central Florida with an important announcement. The dozens of three-foot LEGO® models of characters from the new product line, LEGO® Legends of Chima, descended upon downtown Orlando and downtown Tampa, bearing tags announcing that the park’s The World of Chima attraction will open to the public on July 3.

Laval the Lion, Eris the Eagle and members of other Chima animal tribes are searching for the missing CHI, a powerful energy source needed to power LEGOLAND Florida’s newest attraction that was stolen by Cragger, the leader of the Crocodile tribe.

 

World Of Chima

Soon fans can join The Quest for CHI to help Laval and his friends find the CHI needed to power The World of Chima presented by Cartoon Network by joining an interactive Facebook contest beginning May 27. One grand prize winner will be selected to be a VIP for the Opening Ceremony on July 3.

This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network beginning in July and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other.

World Of Chima Opening

The centerpiece of the new World of Chima at LEGOLAND Florida is an interactive, family-friendly water ride, The Quest for CHI. Guests will enter The World of Chima through a fantastical stone and moss covered entrance which leads to the Lion Temple at the base of the majestic 45-foot tall floating Mount Cavora. There, guests will explore a diverse landscape setting and join the Lion Tribe in an epic battle to recover the stolen CHI orbs. Guests will board a watercraft which will take them on an interactive experience using water cannons to help their hero, Laval the Lion Prince, defeat Cragger the Crocodile King as he attempts to steal the precious supply of CHI. The journey will take them through the land of Chima where they will meet some of the highly advanced animal tribal habitats, including the Rhino Quarry, Raven’s Roost, Eagle’s Nest, Wolves Encampment, Gorilla Forest and Crocodile Swamp among other imaginative settings.

World of Chima

The World of Chima also features a super-charged, super-fast SpeedorzTM Arena where multiple players build their LEGO Speedorz and compete to win the precious supply of CHI by participating in-group challenges and competing in a series of obstacles. Families can also enter Cragger’s Swamp, the Croc Tribe’s secret hideout, where they will find a lush green foggy swamp filled with playful bubbles, intermittent water spouts and interactive elements that trigger swamp water effects. A new 4D movie, the LEGO Chima 4D Movie Xperience, will further immerse families into The World of Chima by bringing the characters to life on the big screen. Kids will also get to meet their hero Laval the Lion Prince and Cragger the Crocodile King at daily character meet and greet sessions. Plus, with the largest supply of LEGO products in Central Florida, guests can find their favorite LEGO Legends of Chima sets and Speedorz.
For more information regarding The World of Chima presented by Cartoon Network and the more than 50 rides, shows and attractions, visit www.LEGOLAND.com. The best way to experience LEGOLAND Florida is with a Florida Resident Annual Pass for just $99 plus tax. Pass members will receive unlimited admission for 12 months to LEGOLAND Florida and the LEGOLAND Water Park along with other Merlin U.S. attractions including LEGOLAND California Resort & Water Park, LEGOLAND Discovery Centers, Sea Life Centers and Madame Tussauds with no blackout dates. The LEGOLAND Florida Resident Annual Pass also includes admission into special events throughout the year including Red, Brick & Boom, Brick-or-Treat, Christmas Bricktacular and Kid’s New Year’s Eve.  Additionally, pass members will enjoy free parking and discounts on all food and merchandise throughout the year.

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Wordless Wednesday: Star Wars Weekends Coming Soon

Wordless Wednesday – May 15, 2013

Wordless Wednesday
Wordless Wednesday takes to a Galaxy far, far away…or Disney’s Hollywood Studios for Star Wars Weekends which start this Friday!
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