Hard Rock Hotel at Universal Orlando Fights Breast Cancer in Annual Pinktober Campaign |
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| Bret Michaels Returns to Headline PINKTOBER Velvet Sessions for the Fourth Year,With Silent Auction Proceeds To Benefit Martha’s Angels | ||||||||
| Hard Rock Hotel at Universal Orlando is uniting musicians, supporters and survivors in honor of the brand’s 16th annual PINKTOBER®campaign. On Thursday, September 24, Bret Michaels will officially kick off the Orlando PINKTOBER program with a special performance at Velvet Sessions. An ardent supporter of Hard Rock and the annual PINKTOBER campaign, Michaels is performing for the fourth consecutive year to help the hotel raise money and awareness for breast cancer research.The evening’s silent auction, featuring hotel stays, all-inclusive resort vacations, dinners and more, will benefit Martha’s Angels, a Central-Florida non-profit group that provides financial and emotional assistance to those in treatment for breast cancer.
The world-famous Hard Rock brand is thinking pink in support of the 16th Annual PINKTOBER campaign. Throughout the month of October, guests can show their support for a cause that affects millions by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. |
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Shop to Support Pinktober
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| Hard Rock’s PINKTOBER campaign helps fans shop for the cause with the 2015 PINKTOBER merchandise line, including a collector’s edition pin set, T-shirts, scarf, bathrobe, pink sheets and more! PINKTOBER products will be sold online at www.hardrock.com. Hard Rock’s Collectable PINKTOBER pin is available at properties worldwide, including Cafes, Hotels and Casinos, and the PINKTOBER unisex T-shirt is available at Hard Rock Hotels worldwide. Proceeds will benefit breast cancer research charities, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause. | ||||||||
Stay to Give Back |
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| Hard Rock Hotel guests can support PINKTOBER by staying in Hard Rock Hotel’s Pink Sheets Rooms. Select Hard Rock Hotels worldwide will offer special rooms dressed with Hard Rock’s pink sheets. Guests can support the cause and enjoy pink sheets, pink bathrobes, commemorative pins and more with a portion of the room rate benefitting breast cancer research charities. | ||||||||
Social Message of Strength |
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| As part of the 2015 PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #PINKTOBER on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock looks to its guests to join the fight and utilize the #PINKTOBER hashtag in their social media posts this fall. For more information on Hard Rock’s PINKTOBER campaign, please visit www.hardrock.com. | ||||||||
Hard Rock Hotel at Universal Orlando Pinktober Kick Off Event Information |
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