The goal of this blog is to help consolidate information and to record what I see on my almost daily visits to the parks and venues in and around Orlando with a mix of humor and information.
That being said, I wanted to take a moment to react to the newest Disney Ad campaign that was announced by the Walt Disney Company in New York City earlier today.
Now while it wasn’t what the on-line community of Disney fans expected and hoped for, I believe it was an interesting decision.
What I am interested in is what emotions they are tapping into with the “Let the Memories Begin” promotion.
First off they are relying on something that other vacation spots can’t offer, which is the emotional ties that most Americans have to both Walt Disney World and Disneyland. We all have memories of our first walk down Main Street, and who doesn’t want to give that same experience to their child. What about the countless television programs that show a couple sharing a smooch during a fireworks spectacular, and who wouldn’t want to have that same romantic exchange?
Secondly they are tapping into a more recent desire of most people, the want/need for 5 minutes of fame. Who amongst us, even the most die hard, who wouldn’t just love to see our family, projected for the entire park to see? And with so many photos being chosen daily, the odds of “your” picture being show on either Cinderella’s Castle at the Walt Disney World Resort or It’s a Small World in Disneyland.
Is this the announcement that I personally wanted? No.
Does this tap into and add an intangible amount of value to a vacation choice when we are all facing very difficult times and Decisions? Yes.
Seems (unfortunately) pretty smart from my point of view…
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