LEGOLAND Florida – Summer 2013 Park Expansion

In the 18 months that LEGOLAND has been open in Florida, they have kept busy with numerous additions…

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But yesterday LEGOLAND FLORIDA announced a major park expansion that promises to be epic.

We’re talking a whole new natural resource here…CHI! We will be the first to get this new resource straight from The World of Chima!

This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other.

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LEGOLAND Florida’s newest expansion is the first time a theme park has put so much into a brand new product line. While Legends of Chima maybe one of the newest brands of LEGO, it has taken off to a whole new level.

“This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of Chima has been received by children and those who are young at heart around the world,” said LEGOLAND Florida General Manager Adrian Jones. “This is also a reflection of the overall success of the park, which has already enabled us to open a new Water Park and build multiple new attractions during the past 18 months.”

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Now is the time that I should probably tell you what this “CHI” is, right? (Hang on while I do some research…)

CHI is a water-like substance. All of the animal tribes (lion, eagle, croc, raven & wolf) of Chima can use it when it turns into blue orbs. The tribes need it to power vehicles and machines. Bonus! It can also give them speed, stamina and strength. (Do you get it now? You should ask your child, they can probably explain it better.)

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This land, set to open Summer 2013, is focused around a water ride called, The Quest for CHI.

The Quest for CHI will be the centerpiece of the new World of Chima at LEGOLAND Florida and will be an interactive, family-friendly water ride,. Guests will enter The World of Chima through a fantastical stone and moss covered entrance which leads to the Lion Temple at the base of the majestic 45-foot tall floating Mount Cavora. There, guests will explore a diverse landscape setting and join the Lion Tribe in an epic battle to recover the stolen CHI orbs. Guests will board a watercraft which will take them on an interactive experience using water cannons to help their hero, Laval the Lion Prince, defeat Cragger the Crocodile King as he attempts to steal the precious supply of CHI. The journey will take them through the land of Chima where they will meet some of the highly advanced animal tribal habitats, including the Rhino Quarry, Raven’s Roost, Eagle’s Nest, Wolves Encampment, Gorilla Forest and Crocodile Swamp among other imaginative settings.

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There will also be a 4D movie that will put you right into The World of Chima.

Also there will be a Speedorz Arena, where guests can build ripcord powered vehicle models out of LEGO bricks and compete against each other.

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And the kids will also get the chance to meet their hero Laval the Lion Prince and Cragger the Crocodile King at daily character meet and greet sessions in the World of Chima expansion.

Another cool aspect of this new expansion is the partnership with Cartoon Network and the show that is airing on the station.

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“This is a great opportunity to continue the successful relationship that Cartoon Network has had with LEGO Group,” said Cartoon Network Chief Marketing Officer Brenda Piper. “We are always looking to expand the Cartoon Network brand to reach children outside the world of television and what better way to do that than by bringing the Legends of Chima to life at a theme park.”

As the presenting partner, Cartoon Network will have a major presence in the park during the summer months, and beyond. In addition, Cartoon Network will have screens placed around the park that will consist of other content from the network including the hit original series, Adventure Time.

It’s crazy to me that the construction site looks like this now and in just a few short months we’ll all be back to see this awesome new place and get immersed in The World of Chima.

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Being the huge LEGO fan that I am, I know that I’m ready for it! I can’t wait to check it out and see all that The World of Chima has to offer!!

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Author: Kelly

I coordinate. I blog. I transcribe. I edit. I take pictures. I measure everything in crap tons. Yep.

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