Colortopia Presented By Glidden Is Now Open At Epcot
New interactive exhibit creates colorful experiences for Guests of all ages
Colortopia Presented by Glidden is a new and colorful experience opened at Epcot, and it is such a great addition to Innoventions East!
Colortopia is an interactive, educational experience that is full of memories, inspiration, and fun.
To experience the Colortopia exhibit, the Glidden brand has created three unique walk-through areas that bring to life color theory, the psychology of color and the perception of color, all while engaging Guests in fun and surprising hands-on activities.
The three areas of the exhibit include:
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The Power of Color – After you enter this specially designed standing theater, you find yourself engulfed in color that is overwhelming in the best way possible to explore the psychology of color. It really gets you thinking of the immediate response and memories that color holds.
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The Color Lab – There are two activities located inside The Color Lab area that are incredibly interactive and competitive.
In Color Mix ‘n Match, you use slides to mix red, green and blue to create bold new colors. I played this game several times through, because it was incredibly interesting to learn how color is mixed and tons of competitive fun. I don’t mean to brag…but I am a Honolulu Color Guru!
Spinning Spectrums is the second interactive area in The Color Lab that shows the persistence of vision through painted spinning discs. Before pressing the buttons you have to guess what color their eyes will perceive once the multi-colored discs start to spin quickly, which is trickier than you may think!
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Color Our World – Guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.
“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before,” said Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S. and Canada, makers of Glidden paint. “With the Glidden brand, we know the important role color plays when selecting paint for your home. Color also has a powerful role in our everyday lives, and it is truly brought to life in the Colortopia exhibit.”
Colortopia by Glidden paint demonstrates that color is not only a visual treat, but also a dynamic and emotional experience that fits in well with Disney’s history in color exploration and innovation.
“Starting with Disney’s premier full-color film in 1932, our company has been fascinated by color,” said Melissa Valiquette, vice president, Epcot. “That fascination is evident throughout our parks and our resorts and is why we’re thrilled to collaborate with Glidden as we work together to bring Colortopia to life for our guests.”
If you think that the fun ends when you leave the 3,700 square-foot exhibit you’re wrong!
The Colortopia experience extends beyond the exhibit with the Colortopia mobile app and website, allowing Guests to bring a world of colorful fun into their own homes.
I can’t wait to share more about the Colortopia App soon!
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