Earlier this year IKEA announced the return of its annual ‘Soft Toys for Education’ campaign, which will run from November 10, 2013 to January 4, 2014. During this period, the IKEA Foundation will donate one euro (approximately $1.34)* to UNICEF and Save the Children to give children in developing countries access to a quality education. Launched in 2003, the campaign has impacted 10 million children in 46 countries and donations have totalled $74 million for 90 projects.
Since 2003, the ‘Soft Toys for Education’ Program has Impacted Ten Million Children and Raised $74 Million!
The donations from the IKEA Soft Toys for Education Campaign will help train teachers in child-friendly teaching methods, improve child protection systems, supply educational materials like pencils, books, bags, rebuild schools and provide better water and toilet facilities; and increase school attendance rates. More than 10 million children will be educated in eliminating discrimination and stigma.
Education is the most powerful and effective way to help children escape poverty. The change it can bring to a young life is immense. Education has a direct impact on well-being, from better health to increased opportunities. It gives children knowledge, skills and confidence they need to shape a better future for themselves. When a child begins and stays in school, he or she not only changes the course of their own life, but that of future generations. And that’s when small changes pave the way for bigger ones.
Inspiration to read opens the door to education, which is why, every year, IKEA creates a children’s book based on IKEA soft toy characters as part of the annual Soft Toys for Education Campaign. In this year’s book, “The Princess and the Happiness,” young readers visit the fairy-tale forest and learn that happiness can be just around the corner.
Supporting Education—Together
This year’s newcomers to the soft toys family are fairy tale heroes:
LUFSIG, the soft toy wolf
NOJSIG and GULLGOSSE, a princess and a king
KRULLIG, an elf
SÅNGTRAST, a fairy with a magic spell
“Thanks to the unwavering commitment shown by IKEA co-workers and customers, the IKEA Foundation has donated more than $51 million to UNICEF’s education programs for children in Africa and Asia,” said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. “IKEA’s support has enabled UNICEF to get millions of children into the classroom, provide teacher training to improve the quality of education, and help ensure children complete school.”
“We are looking forward to our continued holiday tradition of teaming with IKEA Soft Toys for Education. The enthusiasm of IKEA staff and customers brings desperately needed education and teacher training to children in underserved parts of the world and will impact future generations,” said Carolyn Miles, President and CEO of Save the Children. “We are honored to be part of this partnership along with UNICEF, and look forward to creating lasting change for children.”
“We are incredibly proud to be part of the IKEA Soft Toy for Education campaign. The funding means we can continue our work on changing the lives of children with disabilities and children of minority groups, the most marginalized children, in Eastern Europe and South East Asia. We’re providing access to quality education for millions of children, impacting on generations to come.” Elisabeth Dahlin, Secretary General Save the Children Sweden and Chairperson Global Lead Agency for the IKEA Foundation Collaboration.
“IKEA’s soft toys bring smiles to the faces of thousands of children. But many children across the globe have few reasons to smile. They don’t have access to basic things most of us take for granted – like clean water, food or education. IKEA’s annual Soft Toys for Education campaign makes a real difference – helping thousands of new children every year get an opportunity to receive a quality education.” Per Heggenes, CEO IKEA Foundation.
Good things are Happening All Over. A small contribution can make a big difference. Here are some examples of how the IKEA Foundation donations have impacted children’s lives.Ethiopia: Education is a primary driver for Ethiopia’s development. In 2012, UNICEF’s Schools for Africa initiative helped 238,000 children – including 25,000 refugees — stay in school despite living in challenging conditions.
For an extra fun touch on your next visit to IKEA Orlando, you can play the #FindKingIKEA at @IKEAOrlando for a chance to win a $25 IKEA Gift Card!
We always make sure to buy a few of these Soft Toys during the Campaign, and watch out for a huge Holiday Giveaway where you can win some of your own!
Disclaimer: I bought these toys with my own money, because I wanted to make sure that I helped support a wonderful cause while spreading some Holiday Cheer!!!
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